#MIBKON

Surviving was yesterday - now it's time to live! How your music store can make the customers of tomorrow happy!

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Description: At a time when customer needs are changing rapidly, music retailers are faced with the challenge of staying fit for the future. Frank Rehme, renowned retail expert, innovator and managing director of gmvteam GmbH, will present innovative approaches on how your music retailer can make the customers of tomorrow happy! Under the title 'How your music retailer can make the customers of tomorrow happy', he will present innovative approaches on how to respond to these changes by creating worlds of experience and emotional customer loyalty. Drawing on the latest findings in brain research, he will show how bricks-and-mortar retailers can create sustainable customer loyalty through multi-sensory experiences and the integration of artificial intelligence. Recognised as one of the foremost thought leaders on innovation and shaping the future of retail, Rehme shares his more than 35 years of experience in industry and retail.
 
Find out how you can transform your sales per square metre into 'experience per square metre' and redefine bricks and mortar retail.
 
Take the opportunity to benefit from Frank Rehme's expertise and make your music retail business fit for the future.

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Vita: 'We need more courage ...' ... is the motto of Frank Rehme, one of the most important thought leaders in the field of innovation and shaping the future of the city and the retail sector. With gmvteam GmbH and 'denkubator - Die Ideenmanufaktur', he has founded two companies that develop innovations in the retail and consumer goods industry. As a leading retail expert, strategy consultant and speaker, he develops practical answers to the questions of the future.

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He is also head of the SME Digital Centre for Retail at the German Federal Ministry of Economics. There he was responsible for the realisation of the Retail Garage at Potsdamer Platz in Berlin as a new hotspot for retail innovation in Germany. As former Head of Innovation at the Metro Group, he brings a wealth of experience from national and international Future Store projects. The Retail Garage is a joint project of the Mittelstand-Digital Zentrum Handel, the German Retail Association and the EHI.

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Its focus: people's needs with a view to the future. How will changing needs affect companies and society? What tasks will artificial intelligence take on in the future, and what does digitalisation mean? One answer to these questions is the "KI-Navi Handel" project, which he initiated and launched at the beginning of 2024 with the support of the state of North Rhine-Westphalia.