#MIBKON

KulturPass - An introduction or how do we attract the music fans of tomorrow?

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Description:  More turnover, new customers, more music! The KulturPass is bringing young people back to bricks-and-mortar music stores. The KulturPass gives 18-year-olds in Germany a budget of €100 to spend on cultural activities - including musical instruments, sheet music and accessories! This is a huge opportunity for music retailers to reach a target group with high spending power and a passion for music, build long-term customer relationships and increase sales and profits. Signing up is easy, processing is straightforward - and the rewards are huge.
 
Be part of it and let young people discover the world of music in your store!
 
During this impulse, participants will receive a comprehensive introduction to the KulturPass digital marketplace. In their workshop, Claire Müller and Anna-Lena Lausenhammer will show you step by step how the KulturPass platform works and what you need to do to benefit from it. Participants will go through the registration process, shop creation, offer management and payment flow. At the end of the workshop, participants will have the opportunity to ask questions.

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Vita:  Claire Müller is a project officer at the Digital Opportunities Foundation and is responsible for community management in the KulturPass. The literature and cultural studies scholar has already worked in numerous areas of the cultural sector, including project management, artist management and communication. Most recently, she managed a digital project for the Berliner Philharmoniker.

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Anna-Lena Lausenhammer is a project officer at the Digital Opportunities Foundation, where she is responsible for community management for the German government's KulturPass programme. After completing her Master's degree in European Ethnology, she worked in visitor services and educational outreach at the Staatliche Museen zu Berlin and most recently as a consultant in a cooperative for self-employed people.